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Five Ten Welcomes Suz Graham as ELITE Athlete

Five Ten Welcomes Suz Graham as ELITE Athlete
October 18, 2011 -  Five Ten

One of the most accomplished professional freeskiers and BASE jumpers in the world, Suz Graham is truly the Brand of the Brave™. As the top female ski-BASE jumper in the world, Graham ups the stakes for the World’s Greatest Athletes™. The Utah-based Graham has been featured in Skiing, Powder, and Freeskier Magazine, and has won multiple titles in extreme skiing and BASE competitions. Says Five Ten president, Charles Cole, “Graham is the best all-around female adventure athlete we’ve seen in years. With her ability in BASE, speedflying, big-mountain skiing and climbing, Suz is one of the most versatile and...

Carlo Traversi joins the 2012 Five Ten Elite Team

Carlo Traversi joins the 2012 Five Ten Elite Team
October 14, 2011 -  Five Ten

Five Ten is pleased to announce the recent signing of Carlo Traversi to our 2012 Elite Team. Carlo joins the Five Ten Elite Team after spending 3 years as a Five Ten Athlete. Carlo brings a wealth of experience and accomplishments to the Five Ten Elite Team. He is a two time US Sport Climbing National Champion. He also has 125 bouldering ascents V11+ including the 2nd ascent of The Game V15 (one of the hardest boulder problems in the world), 1st ascent of Flux for Life V13 (Endo Valley, RMNP) and 1st ascent of Safe House V11 (hardest...

American Mountain Guides Association Presents 2011 Industry Award to Five Ten

American Mountain Guides Association Presents 2011 Industry Award to  Five Ten
August 10, 2011 -  Five Ten

Salt Lake City, Utah - Five Ten, Brand of the Brave and makers of some of the finest outdoor sports footwear available, is the 2011 recipient of the American Mountain Guides Association (AMGA) Industry Award. AMGA Executive Director Betsy Winter will present the award to Charles Cole, Five Ten Founder/President and Laura Sanders, Five Ten VP - Global Sales Director, at this year's Outdoor Retailer Summer Market.

Take Life By the Horns ™ with Five Ten

Take Life By the Horns ™ with Five Ten
June 17, 2011 -  Five Ten

Five Ten charges into the forefront of the Adrenaline Running Market with a bold new shoe. The Pamplona takes the Brand of the Brave™ to the San Fermin Festival in Pamplona, Spain in July 2011. “We wanted to make a shoe that was worthy of our top adventure athletes,” says Charles Cole, Five Ten founder, chief shoe engineer, and creator of Stealth rubber. “One day we were brainstorming as to the world’s most dangerous run. The answer was obvious—The Running of the Bulls!

Five Ten and Steve Peat announce sponsorship agreement.

Five Ten and Steve Peat announce sponsorship agreement.
April 06, 2011 -  Five Ten

Action Sports shoe maker Five Ten announced the addition of the undisputed king of Downhill, Steve Peat, to their team of the world’s greatest athletes. World champion, National titles, numerous World cup overalls, Steve has done it all, but with Five Ten we hope to keep him upright and on the podium for many years to come. "I am stoked to officially join the 5.10 guys, its a brand that i have admired for some time now and I really like the design and features of their shoes. I have been riding and testing in the...

Charles Cole and Five Ten awarded Innovator Entrepreneur of 2010

Charles Cole and Five Ten awarded Innovator Entrepreneur of 2010
November 12, 2010 -  Five Ten

Charles Cole, founder and president of Five Ten Co., was honored at the 8th annual Spirit of the Entrepreneur Award ceremony at the gala celebration in Riverside, California. Cole, who founded Five Ten in 1985, won the award for his development of Stealth rubber and its application to footwear worldwide.

 
 
 
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