April 2013 - Redlands, California
Five Ten, the leader in high-friction, technical bike, climbing and outdoor footwear, announces the addition of Steve Smith, Brook Macdonald to our Elite Team and Cedric Gracia to our European Downhill Team. Smith, Macdonald and Gracia will be joining Five Ten riders Greg Minnaar, Sam Hill, Danny Hart, Jill Kintner, Emmeline Ragot, Steve Peat, and Troy Brosnan.
Steve Smith got his first BMX bike at the age of five. Smith lives on Vancouver Island and often is found training on the rugged terrain at the Whistler/Blackcomb resort. The Canadian-born Smith has a fast, consistent riding style that echo’s Five Ten’s Brand of the Brave moniker. Smith’s first World Cup win was at Hafjell, Norway in 2012. Smith rides with Devinci Cycles and will be proudly sporting Five Ten’s Hellcat for the 2013 DH Championships and World Cup.
Brook Macdonald, a long-time Five Ten enthusiast who first rode into fame as the 2009 Jr. Downhill Champion, is one of the most exciting rising stars on the DH race scene. The New Zealand native will compete on the international circuit for 2013. Brook is known to “shake the earth” when he rips corners on World Cup courses, and is known for his strength and aggressive style. Brook depends on Five Ten’s iconic flat-pedal shoe, the Five Ten Impact. “Smith and Macdonald are definitely two of the top young downhill racers in the world,” says Luke Hontz, Five Ten’s Bike Director. “They are not only great riders with fantastic potential, but excellent ambassadors for the sport and the Five Ten brand.”
Five Ten is happy to bring Cedric Gracia into the Five Ten fold. Gracia has been prominent in the racing and freeride community for more than a decade. After overcoming a recent injury, Cedric is back on the race circuit and a big fan of Five Ten and Stealth Rubber. Says the Andorra-based Gracia, “I’m super stoked to join the Five Ten Team and definitely happy to ride the products. Five Ten has a really great image and really good shoes. It is very cool to be riding with Steve Smith and Brook Macdonald, two riders I admire a lot.”
Five Ten is excited to help usher in the 2013 DH season with great riders and innovative product.
About Five Ten. Five Ten, which proudly flies the flag of Brand of the Brave, is a leading manufacturer of performance high-friction footwear and of high-friction Stealth rubber. From downhill mountain bike racing to rock climbing, from wingsuit flying to kayaking, Five Ten makes footwear for the world’s most dangerous sports. Five Ten was built on the reputation of its high-friction, “sticky” rubber for rock shoes. Since the turn of the millennium, Five Ten has been a favorite of World Cup Downhill Mountain bike champions. Over the past twenty-five years, company founder, Charles Cole, has used his proprietary rubber formulas to grow Five Ten into the most successful high-friction footwear company in the world. Five Ten’s Stealth rubber is the benchmark for high-friction flat-pedal mountain bike, SPD, climbing and amphibious footwear. For more information about Five Ten or Stealth Rubber, please go to www.fiveten.com, or contact Five Ten’s director of communications, Nancy Bouchard, firstname.lastname@example.org.