If the first day at Eurobike could be summed up in one word it would be: Danny MacAskill.
(Ok, that's two words.)
The Five Ten booth was a-buzz with MacAskill Mania as hundreds of fans swarmed the booth to meet the now world famous trials rider. Supporting his new signature Five Ten Freerider, Danny signed autographs and hob knobbed with his dedicated fans (including everyone working the Five Ten booth) in front of his latest YouTube video, Industrial Revolutions.
This year's Five Ten Eurobike booth is just behind the Diddie Schnieder pump track (Diddie Schnieder also has a signature shoe coming out soon -- coincidence? I think not), positioned front and center in the tradeshow floor.