Five Ten charges into the forefront of the Adrenaline Running Market with a bold new shoe. The Pamplona takes the Brand of the Brave™ to the San Fermin Festival in Pamplona, Spain in July 2011. “We wanted to make a shoe that was worthy of our top adventure athletes,” says Charles Cole, Five Ten founder, chief shoe engineer, and creator of Stealth rubber. “One day we were brainstorming as to the world’s most dangerous run. The answer was obvious—The Running of the Bulls!
Take Life By the Horns ™ with Five Ten
We believe that the more your shoe can do, the more choices you have with your life.” Running with a herd of half-ton bulls on your heels is not a particularly safe pastime. But neither are rock-climbing, BASE-jumping, wing-suiting, downhill mountain biking or kayaking. To increase their odds of survival in the world’s most dangerous sports, the world’s top adventure athletes choose Five Ten, with Stealth soles. In The Sun Also Rises, Ernest Hemingway wrote, "'Nobody ever lives their life all the way up except bull-fighters.' "We’d like to respectfully add climbers, BASE jumpers, mountain bikers, kayakers and, finally, runners to that list,” says Cole. “In the Running of the Bulls, if you fall you die. In our running shoe category, which for want of a better phrase, we call Adrenaline Running, it’s a matter of what you are running from, or running to, or running on, not simply jogging.” Five Ten proudly introduces the new Pamplona—For When You Have A Reason To Run ™.
This July, join the Five Ten team on the narrow cobblestone streets of Pamplona, Spain as we launch our new Pamplona to the thundering sounds of charging bulls. Look for the Five Ten Van where our team will be handing out more than 250 pair of Pamplonas to participants in the Run. We’ve made a commemorative Pamplona Red Five Ten scarf to that’s bound to channel your inner matador, especially when you’re dodging hoofs and ducking horns. Five Ten, the Brand of the Brave, is committed to providing athletes with the footwear they require for speed, agility and the ability to face danger head on. “The Running of the Bulls in Pamplona is all about passion, fitness, energy, and freedom,” says Cole. “It is the perfect arena for Five Ten, an athlete driven brand.”
Follow Five Ten’s live coverage of the Running of the Bulls (July 6 to 14, 2011) on fiveten.com. Complete footage of the event will premier at the European Outdoor show, Messe Friedrichshafen, July 14th through 17th. The official Pamplona shoe will be available to consumers in early Spring, 2012.
Five Ten, which proudly flies the flag of Core, not Corporate, is a privately-owned manufacturer of performance high-friction footwear and Stealth rubber. From downhill mountain bike racing to rock climbing, from wingsuiting to kayaking, Five Ten makes footwear for the world’s most dangerous sports.